• Handmade Rosso Veneto Red Earth natural watercolor paint half pan displayed on a textured watercolor painting. Crafted from pure single-pigment red earth sourced from northern Italy, this warm, deep red offers soft granulation and rich transparency, perfect for classical painting, botanical art, and historical illustration. A timeless eco-friendly gift for watercolor artists and collectors seeking small-batch, archival-quality, all-natural handmade pigments with regional heritage.
  • Rosso Veneto Red Earth watercolor test card showing opacity over a black line, a dry brushstroke and a wet wash.
  • Watercolor painting in deep, muted Rosso Veneto Red Earth, a natural iron oxide pigment historically mined in the Veneto region of Italy. Used in Roman frescoes and Venetian Renaissance painting for its earthy red hue and permanence. Handcrafted with pure pigment, honey, and gum arabic for archival, professional quality. Lightfast, matte, and granulating—ideal for classical palettes, portrait work, and historical landscape painting.
  • Handmade Morrow Archival watercolor swatch cards on a wooden table, left to right: Burnt Sienna, Indian Red Ochre, Rosso Veneto, Red Ochre and Ercolano Red.
  • Handmade Morrow Archival watercolor swatch cards on a wooden table, left to right: Venetian Red, Ercolano Red, Red Ochre, Rosso Veneto and Indian Red Ochre.
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Rosso Veneto Red Earth Watercolor Paint

Rosso Veneto Red Earth Watercolor Paint

$12.00
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Description

Rosso Veneto is our exquisitely hand crafted watercolor paint made with an extremely concentrated, high quality single source pigment. Every pan is meticulously hand mulled, filled, and labeled, using pure local honey, natural gum arabic, and a small amount of food grade sodium benzoate preservative to achieve a concentrated and richly textured pigment. Every paint is single pigment with maximum concentration and no fillers or extenders.

Rosso Veneto is a deep, warm red earth pigment sourced from natural iron oxide rich deposits in the Veneto region of Italy. This traditional ochre produces a robust, earthy red with subtle violet undertones, excellent opacity, and soft granulation. Long used in fresco, tempera, and oil painting, Rosso Veneto is ideal for classical figure work, landscape, and historical palettes where rich, mineral color and permanence are essential.

Key Features

Single Source Pigment: Each product features one pure pigment.

Handmade Artisanal Process: Crafted in small batches, our watercolors are hand mulled on a stone slab and hand packed to preserve the integrity of the pigment.

Maximum Pigment Load: Designed to provide maximum color saturation, our formula contains no fillers or extenders.

Pigment Information

Pigment Type: Inorganic mineral pigment (natural red ochre)
Source: Natural iron oxide clay from Veneto
Origin: Italy (natural)
Lightfastness: Excellent
Opacity: Semi-opaque with soft granulation
Other Names: Venetian Red Ochre, Veneto Red Earth, Natural Italian Red Ochre
Color Index Code: PR102

Production Process

Our watercolors are carefully hand mulled and mixed with pure local honey and gum arabic, ensuring an exceptionally concentrated and vibrant product. The entire process is carried out by hand, from mixing and mulling to filling and labeling, so you can be confident in the artisanal quality of every pan through our historic processes.

Usage & Care

Please store in a secure area away from children and pets, and dispose of any waste in an environmentally friendly manner in accordance with all local, state, and national regulations.

If you have any questions or need further information, please don't hesitate to contact us.

Health and Safety

  • For art use only. Not for cosmetic, food or children's use.
  • Keep out of reach of children and pets. Do not eat, drink or smoke while working.
  • Avoid skin contact and wash hands after use. Wipe brushes and palettes clean before rinsing, and never pour paint waste down drains. Do not spray apply, sand dried paint or burn.
  • If swallowed or if you feel unwell, contact a poison control center (U.S. 1-800-222-1222) or a doctor.
  • Safety Data Sheet available on request.

Caution: Contains natural earth with crystalline silica (quartz). Do not sand or scrape dried paint, which can release silica dust.